Frankfort, Illinois. Working nationwide.
Marketing and association management for precast concrete, architecture and construction.
Old Plank Group, formerly SkyKPI, builds the websites architects use to choose a product and runs the marketing around them. We also manage trade and professional associations and build member and customer portals for the industry.
Marketing retainers from $8,500 a month, with no hourly billing.
Who we work with
Find the work that fits your company.
From $8,500 a month
Manufacturers and subcontractors
Your website, search, email and LinkedIn run as one program on a monthly retainer, with a one-page report each month. Photography is added at the Growth level.
Marketing for manufacturersQuoted
Associations
A full team for events, membership, sponsors, communications and board support, running on membership software we build and maintain.
Association managementQuoted
Custom systems and portals
When a website is not enough, we build the system behind it: member and customer portals, apps, online payments and association management software.
Custom systems and portalsFixed price
Architecture firms
A portfolio website at a fixed price, with a low monthly care plan that keeps it current.
Websites for architectsFrom $8,500 a month
Contractors
A website, jobsite photography and a LinkedIn page that hold up when an owner or an estimator looks you up, run on a monthly retainer.
Marketing for contractorsFixed price
Local businesses
Fixed-price websites for businesses in Frankfort, New Lenox, Mokena and Manhattan, Illinois.
Websites for local businessesWhat architects told the AIA
The website is where an architect decides whether to keep looking.
- 71% start product research by searching for the product or category.
- 74% leave a manufacturer's website if they cannot find what they need within a few clicks.
We build a manufacturer's website around the questions an architect asks first: sizes, finishes, details, and who to call.
Source: The American Institute of Architects, The Architect's Journey to Specification, 2018. Survey of 400 architects.
What we run
We use what we build, every day.
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A membership system for a professional association
Sign-in, renewals, event registration, continuing education credits, a job board and membership certificates. Staff and members use it daily.
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Association management
Trade and professional associations, from the annual meeting to the weekly email.
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Directories, membership platforms, online stores, booking sites and apps
Searchable industry directories, member sign-in and renewals, e-commerce, online booking and web and mobile apps, built and kept running by one team.
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Marketing programs for manufacturers
Websites, search, photography and social media for precast and building-product companies.
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Client work is confidential. We name a client only with its permission.
The report
We grade precast producer websites and publish what we find.
Eight checks, drawn from what architects told the AIA they need and from how search engines and AI assistants read a page. The report names no one. It shows where the industry stands and what to fix. The first edition is in progress.
About the reportPricing
How we charge
- From $8,500 a month Marketing retainers for manufacturers, contractors and subcontractors.
- Fixed price Websites for architecture firms and local businesses, with a monthly care plan. The packages are on the pricing page.
- Quoted Association management, custom systems and websites for contractors, after one conversation.
No hourly billing and no surprise invoices.
See pricingHow we work
How an engagement works
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Scope
It starts with one conversation about what you need. We tell you plainly what we would do and what it costs.
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Build
One team writes, designs, builds and shoots the photography. You review finished work.
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Run
We keep it running for a flat monthly fee, and you get a one-page report each month.
Guides
Recent guides
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Trade show marketing for precast and building product exhibitors
A schedule for the six weeks before the show and the week after it, with what to do on the floor.
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Email marketing for building product manufacturers
A five-part email program that keeps a manufacturer familiar to specifiers between projects.
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Association sponsorship programs that sponsors renew
How to build sponsorship tiers around what a supplier's sales team wants, and how to deliver them through the year.
Tell us what you are working on.
Send a note about what you sell, what your board needs handled, or the system you wish you had. We answer within one business day.